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SuperSecret.com

Founded: April 2007 Role: Founder and CEO Status: Shut down (date TBD) Category: Social media Medium: Web (Flash) What it did: "Growing up, as a game"

Overview

SuperSecret was a social entertainment platform where the experience of growing up was gamified. Built in Flash during the social media boom, it targeted younger users with game-like social interaction. Ted's presentation describes it simply as "growing up, as a game."

Significance

SuperSecret sits in the social media wave — after the Web 2.0 recovery, alongside MySpace and early Facebook. It reflects Ted's interest in using technology for human experience (in this case, the universal experience of growing up) rather than pure utility.

Open Questions

  • What was the actual gameplay/interaction model?
  • What age group was it targeting?
  • How many users did it reach?
  • What led to the shutdown?
  • Why Flash specifically (beyond it being ubiquitous at the time)?

See Also